Contacts
Mobile: 07711 777 399 Email: tom@tommarsden.com
Summary
A career that is rooted in Art direction and Design, through the 15+ years of experience within leading integrated agencies has led me to become a multi-disciplined creative just as ease in traditional brand development or experiential and interactive projects. Through building a portfolio career cross industry and Brand whether freelancer, consultant or in-house creative my roles have allowed me to engage my diverse range of disciplines exceeding client’s needs both commercially and creatively. Exposure to a highly diverse mix of both client and environments has evolved a natural leadership style that is confident, consultative & resilient. This with the unique mix of expansive knowledge in the creative agency landscape, creative skillset and evolving teams, would be where as a Head of creative I can truly add value to clients, the business and team alike.
Clients I’ve helped
Activia • Air Asia • AAH • BskyB • Britvic • Bombay Sapphire • B&Q • Barclays Premier • Cisco • Chocomel • Coca-Cola• Carphone Warehouse • Cineworld • Douwe Egberts • Damlier Chrysler • Easyjet • GSK • Garnier • Hotels.com • Hewlett Packard • Infiniti • Lucky Strike • Lloyds Pharmacy • McKesson • Peroni • Powerade • Science in Sport • Sky • Sony • Tesco • The Sun • Turkish Airlines • Volvo • Vishy Cosmetics • 3G
Skill set
Creative Concept and Development, Visualising, Digital Design, Website design, Retouching, Art Direction, Artworking and production. Adobe Photoshop, Indesign, Illustrator, Powerpoint, Keynote, Moving Image.
Agency Portfolio
Hub TV • Geometery Global • Space the Agency • Crispin Porter + Bogusky • Publicis Chemistry • A little Bird • Danel J Edelman • Sapient Nitro • TBWA Tequilla • Crabtree & Evelyn • BeCurious • Havas • The Mars Agency • Live & Breathe • Arnold KLP • Faith The Agency • Bulletproof • Baber Smith • Design Bridge • Big Fish • 23 Red • Twist Creative • Your Studio • Davies & Baron • Communique 360® • Table 19 • WDMP • Haygarth • Futurebrand
Tom Marsden Design Limited
Setting up owned business to drive own development and acquire wide ranging client, brand and creative experience continuing to take on true mix of freelance, interim and consultant roles. Key highlights within the current 9 years of trading:
BeCurious, Senior Freelance Art Director/Designer
(August 2018 – March 2019)
Working as part of a small team designing for Lloyds Pharmacy and rebranding of McKesson (New Owners of Lloyds) and their logistics company AAH. Working on campaigns, literature, POS, events, emails,
and presentation documents.
TPN Retail Marketing, Head of Design (January 2018 – July 2018)
Headhunted to lead the creative department nationally for TPN Retail
on an interim basis covering a period of maternity leave, this role was responsible for:
• Driving the creative process day to day, managing the full end to end design cycle delivering on brief and on time
• Client and business development for new and existing clients – securing highly competitive Vodafone Gigafast contract
• Ensuring brand consistency and coherence across all mediums for multiple clients
• Led & developed team of 6 with full people accountability including performance management
• Execution of TPN marketing strategy aligning to overall business objectives
Geometry Global, Senior Art Director (January 2017 – November 2017)
Joined the business’s design studio as a seasoned senior creative to seamlessly integrating into a team of six reporting into creative director with specific project accountabilities:
• Running and delivering on the BAT Lucky Strike Account bringing significant revenue to the business
• Developing client relationships to continue
• Partnering with the ECD (Executive Creative Director) to create the global brand book “Brand Code” expressing Lucky’s next chapter vision
• Evolving international ranges including Asia and Latin America markets (Japan and Mexico)
• Contributing to key projects including re-launching Vogue, Russia
Publicis Chemistry, Senior Creative (January 2009 – October 2013)
Working as a consultant for the agency as part of a busy studio team of 8 over an extended period giving both consistency and quality of work to support the business’s overall creative output:
• Created conceptual and design output for high profile clients: Garnier, Hewlett Packard and Air Asia
• Overseeing the EasyJet account across full range of media: newspapers, magazines, out of home, online
and email media delivering integrated campaigns
• Collaborating across acount and client teams ensuring cohesive work style and consistent design output
Earlier career
Astound • Senior Designer/IT support
Hired into this role at a time of growth for the agency, requiring a seasoned Designer to oversee B&Q as a key account for the business, designing across branding and artwork whilst giving Technical support to the agency:
• Designed for UK and Asia (Hong Kong flagship and new format stores
• Developed the core brand identity for new format B&Q ‘Stretch’ stores in the UK
• Core member of nine strong team controlling all print-ready solutions for clients
• IT accountability running company servers, network service and applications
• Other clients: Kingfisher Group, Tesco (Personal Finance Telecoms) Moto, SSP Group, Direct Line Insurance, Caffé Ritazza
Freelance
Hunter Design • Senior Freelance Designer.
Designing and artworking brochures, leaflets and strategic pitches. Clients included: Berkeley Homes and St James Homes.
Briscoe 5D • Designer/Studio Manager.
Running a 3 strong studio. Creating design concepts, strategy documents website design and artworking final files for a list of clients including Itstock International,Tiger Telematics, Skoda Racing, Noble House Leisure.
Blu-Orbit International • Middleweight Freelance Designer.
Designing and artworking brochures, web adverts and retail interiors. Clients included: Decleor, Lancome.
Henrion Ludlow & Schmidt • Middleweight Designer
Core member of the Daimler Chrysler team working on corporate design and sub-branding worldwide. Rebranding CMS Cameron McKenna. Website planning, interactive presentation design and wayfinding. Clients included: Daimler Chrysler, Deutsche Bank, CMS Cameron McKenna, E-Plus, Flughafen Hannover,
Roche Diagnostics, British Airport Authorities.
Foley Cooke • Middleweight Designer and IT support
Worked as the sole graphic designer within a team of five interior designers specialising in retail design. Responsible for the daily running of the studio and computer networks. Liaising with clients and suppliers. Clients included: British Airport Authorities, Alpha Retail Group, Birmingham Airport, Edinburgh Airport.
Edward Briscoe Design International • Junior Designer
Gaining corporate/bluechip exposure as part of a team of six reporting into the Creative Director where clients included British Airways, Rover Group, Midland Bank, Sapcote Developments, Persimmon Homes, Redland, Dixons, Shell. As well as team focussed, individually the role was responsible for key client work (Thomas Cook, HSBC and Quinsa)
Caseley Giovara SRL • Design agency • Montebelluna • Italy
Following graduating, received the opportunity to work within a leading Italian design agency focussed on Sports Apparel. Based in Italy working with the Creative Directors, the core elements to the role involved:
• Design remit included clothing, apparel logos, packaging and print marketing materials
• Concept creation through to design delivery through final artwork
• Clients included: Benetton, Rossignol Langer, Playlife, Rexton IN-line skates, Killer Loop
Education
BA Hons in Graphic & Media Design: London College of Printing London
Foundation BTEC Course in Art & Design: Epsom College of Art & Design
A Levels: Art & Design, Media Studies, Graphical Communication: Brooklands Technical College
8 GCSE’s in a range of subjects: Claremont Fan Court
Interests
Film, music, photography, travel, cooking, cycling, squash, golf, motorbikes and scuba diving.
Links
Click here to view my Linkedin profile: I
